Behind the Scenes: Sharing Your Creative Process to Build Authenticity
Where social media has been saturated with perfectly curated images and polished presentations, posting with authenticity has become a much-needed breath of fresh air. Consumers are craving genuine connections and, as a crafter, you have a unique opportunity to build trust and engagement by sharing your creative process. "Behind the scenes" content isn't just about showing the mess; it's about revealing the heart and soul of your craft, humanising your brand and fostering a deeper connection with your audience. Here’s how you can use it to your advantage.
Sharing Your Creative Process Matters
Build trust and connection - Transparency builds trust. When you share the raw and unfiltered moments of your creative journey, you invite your audience into your world, creating a sense of intimacy and connection.
Humanise your brand - Offering candid insights into your craft humanises your brand, making it relatable and approachable.
Create curiosity and engagement - Process videos and photos capture attention, sparking curiosity and engagement. Some may even find these videos relaxing or therapeutic!
Differentiate your work - By revealing your unique methods and techniques, you differentiate your work, showcasing the artistry and skill that sets you apart.
Keys to Compelling Behind-the-Scenes Content
Raw and unfiltered moments - Embrace the beauty of imperfection. Share the raw and unfiltered moments, the sketches, the prototypes and the works in progress too.
Show the journey - It’s not just about the destination… Highlight the struggles, the challenges and the triumphs that shape your creative process.
Tools and techniques - Share insights into your tools and techniques, the materials you use and the methods you employ to spark curiosity in your viewers.
That personal touch - Customers love to get to know the face behind the brand. Share your story, highlighting the passion and inspiration behind your craft to increase your impact.
Successfully Share Your Creative Process
Visual content - As always, visual content is key. Use high-quality photos and videos to document your process, capturing the details and textures of your work.
Stories and live streams - Social media stories and lives give you the opportunity to offer real-time updates, allowing your audience to experience and interact with your creative journey as it unfolds.
Blog posts and articles - Mixing up your content formats gives you multiple ways to reach your audience. Utilise blog posts and articles to provide detailed descriptions and reflections about your craft, process and journey.
Workshops and tutorials - Share your techniques directly through teaching, empowering others to create whilst also developing a new appreciation for your craft.
Don’t hide your creative process any longer! Embrace transparency and share the human side of your craft from start to finish to build a loyal and authentic community of connected crafters.
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